Prior to the appearance of the Internet, PR professionals were mainly focused on gaining publicity through traditional media. However, traditional and digital PR differentiate in the approach and tactics used to achieve that objective.
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To truly understand the ins and outs of digital public relations, it’s necessary to take a look at how it differs from traditional PR.Īchieving and maintaining a positive brand image is what both still have in common.
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In order to accomplish the desired visibility and image, PR practitioners turn to four cornerstones of digital public relations:īy implementing them, brands can reach and impact much broader audiences than by using offline methods that simply don’t cut it anymore. Rather, they put their efforts into ensuring a brand is present and presented positively on digital channels its target audience uses. So, to gain publicity, PR professionals can no longer rely just on traditional media to convey their messages effectively. Some of the potential touchpoints include the likes of Google searches, social media platforms, podcasts, forums, blogs, and review sites. The fact is that, nowadays, the majority of people discover or come into contact with brands in the online landscape. The addition of digital stands for the evolution of PR practices.
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In this blog, we’ll discuss everything you need to know about digital public relations, the PR of the new age.
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Although its lines are blurred between digital marketing, social media, and SEO, digital PR is undoubtedly one of the most impactful strategies your business can benefit from. If you thought digital PR is just another buzzword and haven’t given it a chance, you might be seriously missing out.